DySys
Book Intro

DYSYS ADVISORY

Revenue rarely breaks in one place. Knowing what to fix first is the job.

DySys Advisory helps founders, CEOs, CROs and operating partners read the revenue system, rank what is worth fixing, and get moving on the first one.

For small, midsize and PE-backed companies, SaaS and services. Led by an operator who carried the number, and who stays to run the fix.

Start with a Revenue Diagnostic Book a 20-minute intro

Find your line.

The questions we get asked first Illustrative
Question 1 of 8

Why did we miss the quarter when coverage said we wouldn't?

Six layers by four dimensions
WHERE THIS USUALLY LIVES
  • PE-backed expertisePre-close and post-close, on the sponsor's clock.
  • Operator-ledLed by an operator who carried the number.
  • Evidence over opinionRead from your CRM and your calls, not from a survey.
  • Built to compoundEach fix leaves a habit, a cadence or a tool behind.

WHAT YOU GET BACK

A ranked answer, not a list of findings.

Here is the shape of a Diagnostic readout. The company is invented and the timings are illustrative; yours will come from your CRM, your calls and your team.

REVENUE DIAGNOSTIC READOUT

Forecast misses trace to stage discipline first, manager cadence second.

Sample company: Series C B2B SaaS, PE-backed, three straight quarters of forecast misses.

Illustrative sample. Synthetic company.

What we read

Numbers mark the ranked fixes

Ranked fixes

  1. Stage exit criteria and forecast discipline
    Fix first

    Demand & Pipeline, Process

    First result
    Week 3 to 4Stage criteria applied in the next forecast call.
    Horizon
    Quick win4 to 6 weeks
  2. Manager cadence run from the CRM

    Leadership & Cadence, Systems

    First result
    Week 6 to 8First pipeline review run from the CRM.
    Horizon
    Longer initiative13 to 26 weeks
  3. ICP refresh against the last 18 months of wins

    Market & ICP, Data

    First result
    Week 8 to 10Revised ICP used in the next account plan.
    Horizon
    Longer initiative13 to 26 weeks

Horizon, in weeks after the readout

Expected Could run to First result

The decision memo

  1. What we read
  2. What's holding the number
  3. Ranked fixes
  4. Fix first, the case
  5. What changes, and when
  6. The first 30 days

Delivered 3 to 4 weeks from kickoff, with a working session to pressure-test the ranking with your leadership team.

Start with a Revenue Diagnostic

PRACTICE AREAS

Six places where revenue breaks. And one that changes how fast we find, fix and scale.

GTM Strategy

Who you sell to, what you sell them, and whether the plan still matches the market you're actually in.

Market & ICP, Offer & Value

Sales Effectiveness

Qualification, deal reviews, stage discipline and the coaching that makes them stick.

Demand & Pipeline, Sales Execution

Partnerships & Channels

Ecosystem motions with clear rules of engagement, sourced pipeline you can measure, and partners who know why they win.

Demand & Pipeline, Offer & Value

Retention & Expansion

Net revenue retention treated as a sales motion, with owners, signals and a renewal cadence that starts early.

Retention & Expansion

Revenue Operations

A CRM the business is run from, clean definitions, and a forecast that means the same thing to everyone.

Data and Systems, every layer

Team & Leadership

Managers who coach to the system, an operating cadence that holds, and roles that match the plan.

Leadership & Cadence, People

+1

Practical AI

AI should take real work off the team, not speed up a process that already leaks. We start with one blameless question.

On paper, or in practice?

  1. What's planned.
  2. What's in place.
  3. What's proven.
See the Practical AI practice

AI Readiness

A read of where AI would take real work off the team and where it would just speed up the mess, with a go or no-go on the first pilot.

Agent Builds & Pilots

One working agent on one real workflow, measured against the way the work gets done today.

Operator Brain

A client-owned second brain left behind after the engagement: your playbooks, decisions and definitions, in a form your team and your tools can use.

LINE TO REVENUE

Pick your line.

The method is four moves run as a loop. Each move has an offer behind it. Most companies start with the Diagnostic; some come in further along.

Diagnose

Read six layers on four dimensions, from your data.

The front door

Revenue Diagnostic

3 to 4 weeks. Fixed scope, fixed fee.

A full read of the revenue system, ranked and timed.

  • Six-layer heat map
  • Ranked fixes with horizons in weeks
  • The decision memo
Scope the Diagnostic

Decide

Rank what is worth fixing. Put a horizon on each. Tag one "Fix first".

The decision memo

Delivered at the end of the Diagnostic.

A short document your leadership team can act on the week it lands.

  • Ranked fixes and when each shows results
  • The case for the first fix
  • The first 30 days
See a sample readout

Execute

Make the first fix stick, inside the team, inside a quarter.

90-Day Intervention

One quarter.

Hands-on work on the top-ranked fixes, with the same person who diagnosed them.

  • Weekly operating cadence
  • Fix-first work shipped and measured
  • Handover to your owners
See the Intervention

Compound

Keep the gains, then run the loop again.

Fractional Leadership

Embedded 2 to 4 days a week.

Revenue leadership in the seat while you hire, scale or reset.

  • Forecast and pipeline ownership
  • Manager coaching to the system
  • Quarterly re-read of the layers
See Fractional Leadership

Compound feeds the next Diagnose. The loop is the point. How Line to Revenue works

FOR INVESTORS

The same instrument at two deal moments.

Before close, it tells the deal team what revenue system they're buying. After close, it tells the operating partner what to fix first.

See the PE offers
Pre-close

PE Sales Diligence

2 to 4 weeks, inside the diligence window.

The revenue system behind the CIM: pipeline quality, forecast reliability, and the fixes the 100-day plan will need.

Post-close

PE-Sponsored Revenue Diagnostic

3 to 4 weeks, sponsored by the fund.

The full Diagnostic for a portfolio company, with a decision memo the board and management can share.

Duke Sullivan, Founder of DySys

THE METHOD, AND WHO RUNS IT

Line to Revenue, by Duke SullivanOne accountable operator, from the read to the fix.

Duke has spent more than 20 years in GTM, sales and revenue leadership across SaaS, cloud, AI, IoT and data, on both sides of the partner table. Line to Revenue is the way he learned to find what's actually holding a number, written down so it can be run the same way every time.

The person who diagnoses your revenue system is the person who helps you fix it. No hand-off to a junior team, no deck left on the table.

About DukeHow Line to Revenue worksRead the Field Notes

FIELD NOTES

Three positions, argued from the work.

Short notes, one argument each, with the evidence behind it.

All Field Notes

QUESTIONS

What buyers ask before the first call.

Anything else is a good use of the 20-minute intro.

What is a Revenue Diagnostic?

A 3 to 4 week read of your revenue system, with a fixed scope and a fixed fee. We score six layers on four dimensions, rank what is worth fixing, put a horizon on each fix, and hand you a decision memo with the first 30 days laid out.

How is this different from a sales trainer or a big consultancy?

A trainer fixes one layer, usually the reps. A large firm hands you a deck and leaves. DySys Advisory is one accountable operator: the person who diagnoses the system is the person who helps execute the fix.

Do you work with PE portfolio companies before close?

Yes. PE Sales Diligence runs pre-close in 2 to 4 weeks and tells the deal team what revenue system they are actually buying. After close, the PE-Sponsored Revenue Diagnostic runs the same instrument in 3 to 4 weeks.

What does PressureTest need from my CRM?

A CRM export. No integration and no seat licenses. Pipeline Intelligence, the first PressureTest agent, runs in a controlled pilot today, and Duke reviews every output before you see it.

How long until we see a decision?

The decision memo lands at the end of the Diagnostic, 3 to 4 weeks from kickoff. It names the fix to make first, when it should show results, and what happens in the first 30 days.

Do you only work with SaaS?

No. SaaS and services companies, small, midsize and PE-backed. The six layers apply wherever a team carries a number.

NEXT STEP

Three to four weeks from now, you could know what to fix first.

Start with the Diagnostic, or start with a conversation. Either way, you'll leave the first call with a sharper question than you brought.

Start with a Revenue Diagnostic Book a 20-minute intro